WATCH : How to Identify Below-Conscious Values

Today, I’d like to talk about ‘Personal Values’. Because we’ve all heard lots of stuff about corporate values and these are the behaviours you need, and whether they’re done or not. But what I’d like you to consider today is your ‘Personal  Values’. And how they actually drive your behaviour or not. Because of what you value.  



“Values = Emotions”

So, ‘Values’ actually equal ‘Emotions’. A value with something that will stir up your emotions, because it’s so important to you. So, at the moment, I’m rather frustrated and upset that I can’t go to the gym, because of lockdown.  But because I value my health, I’m actually making sure, that I exercise. And my wife is really good at having some extra exercise that I’m not used to doing at home. So, I’m learning new exercises that I can do at home. Rather than needing to go to the gym. And, also think about someone who may have upset you or someone who may have done something.  Or something didn’t happen that really upset you. And then consider for a moment in the last week, something that upset you, right. Just consider that for a moment. . . And, now think what was the value that was in some way undermined? What was important to you that person did or didn’t do? Or that thing that did or didn’t happen? And now you’re clear, much more consciously clear about “This is really important to me!”. I need to articulate that this is really important to me. I  need to let people know.



So, it’s also very  ‘Context-Specific’. So, values are very context-specific.  So, the values you personally have at work, maybe different to the values that you have at home, for example. Because, context-specific means,  ‘Where?’, ‘When?’, and ‘With Whom?’.  So, you might behave differently and have different values when you’re working with your boss or with a client. Compared to when you’re working with, or when you’re being with your loved one, on the weekend. And, if you’d like to find out, what’s most important to your loved one. Ask them this question, “What is MOST important  to you about-?” Be context-specific, “What’s MOST important to you about ‘relationships’,  or about ‘your relationship with me’ or about ‘living together?”. Right, they are all specific contexts. And, when they say what it is and you go like, “Okay, I now know what I need to do more of or less of, in order for this person to think that they’re in the best relationship they’ve ever been in their lives”.  It’s very simple. It’s surprisingly simple. 

So, I’d like you to really stay curious when it comes to Values and ask this question a lot!


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Remember . . . Stay Curious!


With best regards,

David Klaasen 

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©David Klaasen – 2014