WATCH: The Secret of Excellence

Today, I’d like to talk about ‘The Secret of Success’ using the ‘The 1 Percent Rule’.


There’s a great story about David Brailsford and how he transformed the British Cycling Team’s results and performance, over a number of years of working with them, to just make tiny incremental changes across a very broad range of things. So, for example what they did was they looked at the seat of the saddles of the bicycles. They looked at putting heated shorts on the athletes, to help them improve muscle recovery. They looked at the pillows they slept on. They gave them individual nutritional care. So, that every cyclist had a special nutritionist looking after them. From their pillows, to the biofeedback after a workout. To ensure that they were always at optimum performance and making lots of tiny incremental changes.


“The 1 Percent Rule”

And, it’s what Brailsford called ‘The Aggregation of Marginal Gains’. And, in his fantastic book, ‘Atomic Habits’, James Clear called it ‘The 1 Percent Rule’. And I love this because it’ll help us to think about how we can just do one little thing differently and improve it by 1 percent. So, that over a period of time, actually that compounds. So, if you build on that again and again, over 365 days, over a whole year, just making 1 percent improvement can actually help you get a 37 Percent gain in the results that you can acquire.

So, think about this, what’s the little 1 percent difference you can make in the communications you have. In the meetings you have. In the clarity of the expectations you’re requiring from your people, or the strategic thinking you’re doing with your business – and all of the communications you have. How can you be 1 percent better tomorrow than you were today? And, how can you help your team to be 1 percent better tomorrow than they were today? Because if you can compound that, most people will find it very easy to have a 1 percent increase, and if you can consistently look for that, consistently bring this mindset to your people, you will make significant changes to the results you can produce.

And, when it comes to excellent, it’s really useful to Stay Curious! Thank You.



With best regards,


David Klaasen


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©David Klaasen – 2014